15-23 Station Parade (Richmond Council ref. 17/3891/FUL)
This application has been refused by Richmond Council on design grounds and other issues including unclear plans and lack of affordable housing,
We have submitted observations on this application for a 2 bedroom flat on a second floor, above Lloyds Pharmacy. This is an important building in the centre of Kew Village as recognised by its designation as a Building of Townscape Merit (BTM), At ground level, the dead return shop frontage already detracts from the attractiveness of the street scene and the proposed development higher up may add to the unattractive visual look. We have asked for the application to be carefully reviewed by the Council’s conservation team, including the proposed increase in roof height, the effect on the top parapet of the building which has decorative copings and turrets, the accuracy of some of the drawings and the overall effect, creating a harsher monolithic building. The area shown as a cycle store also looks insufficient, particularly as it is shared with refuse and recycling areas.